Sirius XM Holdings Inc - Company Profile

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Sirius XM Holdings Inc: Segment Analysis

Business Description

Sirius XM Holdings Inc (Sirius XM), a subsidiary of Liberty Media Corp, is a provider of music, entertainment, sports, talk, news, comedy, traffic and weather channels, and infotainment services based on subscription fee. It also delivers music, comedy and podcast streaming through applications, home devices and other consumer electronic equipment; and provides connected vehicle services.

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R&D Overview

The R&D arm of Sirius XM focuses on new product development, chipset design, software development and engineering. In FY2022, the company incurred expenditure of US$276 million on R&D, which as a percentage of revenue, stood at 3.1%.

Business Segments

Overview

Operates a comedy, music, and podcast streaming discovery platform, Pandora, through Pandora Media LLC. Offers a personalized experience for listeners through mobile devices, car speakers and connected devices. Pandora enables listeners to create personalized stations and playlists, hear artist- and expert-curated playlists, discover new content, podcasts and select Sirius XM content, and search and play songs and albums on-demand. Its offerings are available as an ad-supported radio service; a radio subscription service, Pandora Plus; and an on-demand subscription service, Pandora Premium. Also operates digital audio advertising technology platform, which connects audio publishers and advertisers.

Performance

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Overview

Delivers music, entertainment, comedy, talk, sports, news, traffic and weather channels, and infotainment services on subscription fee basis. Distributes content through its two satellite radio systems in the Sirius, FM-5 and FM-6, and three in the XM system, XM-3, XM-4 and XM-5; and stream by applications for mobile devices, home devices and other consumer electronic equipment. Its satellite radios are primarily distributed through automakers, retailers and its website. Its service offerings also available through user interface, 360L. Also provides connected vehicle services to automakers and directly to consumers through aftermarket devices; and data services that include graphical weather, sports schedules and scores and movie listings, fuel prices, traffic information services, and real-time weather services in vehicles, boats, and planes. Through agreements with every major automaker to offer satellite radios in their vehicles, Sirius XM distributes satellite radios through the sale and lease of new vehicles. Holds 70% equity interest in Sirius XM Canada.

Performance

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