Red Bull GmbH - Company Profile
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Red Bull GmbH (Red Bull) is a producer and marketer of energy drinks. The company’s product portfolio includes energy drinks, sugar-free drinks, and special edition drinks in watermelon, tropical and acai berry flavors. Red Bull also offers a B2B self-service media and news platform, the Red Bull Content Pool that provides global news, interviews, photos, videos, and news services. Its major channels and media products include Red Bull TV, Red Bull.com, Red Bulletin, Red Bull Records, Red Bull Photography, and Red Bull Media House. It also offers TV apps for free live events, films and shows, offline viewing and event reminders, apart from participating in various sports sponsorship programs. The company's business operations span the Americas, Europe, the Middle East, Africa and Asia-Pacific. Red Bull is headquartered in Fuschl am See, Salzburg, Austria.
Red Bull GmbH premium industry data and analytics
Products and Services
Products | Services | Brands |
---|---|---|
Energy Drinks | Media and News Service | : |
Sugar Free Drink | Reb Bull | |
Summer Edition | ||
XYZ | ||
XYZ | ||
XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
Year | Event | Description |
---|---|---|
2024 | Acquisitions/Mergers/Takeovers | In May, the company acquired Bora-Hansgrohe. |
2024 | New Products/Services | In April, the company launched Pink Sugarfree Edition, the sugar-free energy drink. |
2024 | New Products/Services | In March, the company introduced Red Bull Summer Edition Curuba Elderflower drink. |
Competitor Comparison
Key Parameters | Red Bull GmbH | Nestle SA | PepsiCo Inc | The Coca-Cola Co | Monster Beverage Corp |
---|---|---|---|---|---|
Headquarters | Austria | Switzerland | United States of America | United States of America | United States of America |
City | Fuschl am See | Vevey | Purchase | Atlanta | Corona |
State/Province | Salzburg | Waadt | New York | Georgia | California |
No. of Employees | 17,848 | 270,000 | 318,000 | 79,100 | 6,003 |
Entity Type | Private | Public | Public | Public | Public |
Executives
Name | Position | Board | Since | Age |
---|---|---|---|---|
Marc Rosenmayr | Executive Vice President - Finance, Operations & IT North America; Chief Financial Officer | Senior Management | - | - |
Peter Charles | Head - UK; Managing Director | Senior Management | - | - |
Oliver Mintzlaff | Managing Director | Senior Management | - | - |
Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
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