Asahi Group Holdings Ltd (Asahi) is a global company primarily engaged in the production and sale of beer, alcohol and non-alcohol beverages, and food. The product offerings include freeze-dried foods, confections, wine, beer, coffee, tea, carbonated drinks, water, and fruit drinks. The company's portfolio includes brands such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch.

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Asahi's R&D arm focuses on creating new value, developing new products and technologies. The company's R&D activities are based on three pillars: product development, fundamental technologies, and search for new ingredients. In product development, the company employs its unique technologies to develop a wide range of food and drinks, including health foods and drinks. Through fundamental technologies, the company works on quality assurance and the development of production technologies to deliver higher quality and safer products. In the search for new ingredients, the company maximizes the potential of functional microorganisms and expands its product use. Its R&D operations are controlled and managed by its subsidiary, Asahi Quality & Innovations Ltd. The company development research center includes facilities such as research building, administration office, welfare facilities, library, and laboratory facilities.