Arcelik AS - Company Profile
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Arcelik AS (Arcelik) manufactures, distributes, and markets consumer durables and household appliances. Operational capabilities, safety and quality, and R&D are the company’s major strengths, even as decline in profitability remains the major cause for concern. The global consumer electronics market, global online retail market and launch of new products are likely to offer growth opportunities to the company. However, intense competition, counterfeit products market, and foreign exchange risks could affect its business operations.
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