adidas AG - Company Profile
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Business Description
adidas AG (adidas) designs, manufactures and supplies athletic equipment, apparel and sports lifestyle products. The company classifies its business operations into six segments: EMEA, North America, Latin America, Greater China, Asia-Pacific and Other Businesses. It offers products under three categories: Footwear, Apparel, and Accessories and Gear.
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R&D Overview
R&D arm of adidas focuses on the development of new products by leveraging emerging technologies and digitalizing its value chain. The company focuses on developing innovative capabilities such as new materials, consumer-centric scientific research, and new production processes to deliver a sustainable concept for development. Its R&D team works in collaboration with local, national, and international government organizations, athletes and consumers, research organizations, and industry-leading companies to develop new innovative products and manufacturing processes. The company have 1,031 employees dedicated to R&D. In FY2022, the company incurred expenses of EUR153 million on R&D, which as a percentage of revenue, stood at 0.6%.
Product Categories
Overview
Manufactures, markets, and distributes sports hardware products such as balls and bags under adidas brands.
Performance
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Overview
Produces and sells sports apparel for men, women and kids under adidas brands. Major franchises include Tiro Pant, and Z.N.E. Hoodie.
Performance
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Overview
Manufactures and markets a range of athletic footwear products under adidas brands. Major footwear franchises include UltraBOOST, Alphabounce, PureBOOST, NMD, and Predator.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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