In July 2023, Argentinian legend Lionel Messi announced his move from Paris Saint-Germain (PSG) to Inter Miami, in what has been seen as a major...
The global sports industry faces various challenges, including maintaining fan engagement and intensifying media competition for sports broadcasting rights. Augmented reality (AR) can help sports...
Esports is the fastest growing theme in the gaming sector. Although esports currently caters to a niche audience, especially compared to mainstream sports, the global...
Team Liquid, competing under Team Liquid Honda for the League of Legends division, emerged as the top earner in esports sponsorship revenue, notably securing a...
2024 saw the release of Netflix’s sixth season of the popular docu-series, Drive to Survive, which offers behind-the-scenes access to Formula One fans across the...
In the competitive landscape of the automotive sector in the Americas region, Toyota emerges as a dominant force, leading in both expenditure and deal volume....
The Africa Cup of Nations (AFCON) continues to rank as the biggest national-team soccer competition on the continent of Africa. The competition has recorded progress...
The National Hockey League (NHL) has successfully navigated financial challenges post COVID-19 by embracing innovative solutions. The introduction of helmet and patch sponsorships emerged as...
As the NBA enters the penultimate year of its $2.67 billion domestic media rights deal, a pivotal revenue source emerges through patch partnerships. Teams are...
The Rams, past winners of two Super Bowl championships, are estimated to enjoy the greatest income of all the teams in the league. The team,...
Across the Americas region (North America, South America, Central America, and the Caribbean), American football has by far the greatest value in sponsorship with alcoholic...
Following the news that the European Court of Justice (ECJ) has found that UEFA and FIFA have broken competition laws by blocking the creation of...
In a dynamic intersection of travel and sports, 96 tourist boards have active sponsorship deals in place with sports properties from a variety of different...
Sponsorship continues to play a pivotal role in elevating the status of the Solheim Cup as a premier women's golf event globally. These partnerships not...
The 2023 ICC Men’s Cricket World Cup held in India between 5 October and 19 November witnessed unprecedented success with record-breaking attendance and viewership. Despite...
Sponsorship plays a crucial role in supporting sports properties around the APAC region, in maintaining their operations, and in improving their regional and global exposure....
Many globally recognised automotive brands such as Toyota, Honda, and Bridgestone, have active sponsorship deals in place with some of the most popular sports properties,...
Following the news that the Premier League has sold the UK broadcast rights to Sky and TNT Sports for £6.7 billion; Conrad Wiacek, Head of Sport...
Over 160 gambling & betting brands have active sponsorship deals in place with sports properties in the Europe, Middle East, and Africa (EMEA) region. Many...
Over 110 non-alcoholic beverage brands, which include many globally recognised brands, have active sponsorship deals in place with sports properties based mainly in the US....
Many globally recognised US-based brands such as Bud Light, Budweiser, and Miller Lite, have active sponsorship deals in place with sports properties based largely in...
Sponsorship remains key in supporting the Asian Games in cementing its status as one of the best continental events in the world. These partnerships ensure...
Sponsorship plays a crucial role in supporting the Union of European Football Associations (UEFA) in maintaining its ambition of hosting the best professional soccer tournaments...
Over 270 non-alcoholic beverage brands, which include many globally recognised brands, have active sponsorship deals in place with sports properties based mainly across Europe, as...
Sponsorship plays a crucial role in supporting sports properties around the APAC region, in maintaining their operations, and in improving their regional and global exposure....
Palmeiras, which has won the Campeonato Brasileiro Série A 11 times, is estimated to generate the largest income of all the teams in the league....
The 2023/24 Women's Super League (WSL) season is off to a record-breaking start, with attendance milestones and a robust social media following underscoring the rising...
The 2023 Major League Baseball (MLB) World Series was prepared to face a tough audience as both teams, the Texas Rangers, and the Arizona Diamondbacks,...
Sponsorship remains key in supporting the Open in maintaining its status as one of the most prestigious golf events in the world. These partnerships ensure...
Sponsorship plays a crucial role in supporting LaLiga in maintaining its ambition of being the best professional soccer league in the world. It contributes to...
Sponsorship remains key in supporting Wimbledon in maintaining its global status as the most prestigious tennis tournament in the world. These partnerships are the most...
American brand Nike boasts 24 active deals across the 10 biggest European soccer leagues for the 2023-24 season. The number puts it on par with...
The gambling industry remains the most active sponsor in the market, with 42 unique team deals across the top 10 European soccer leagues. This makes...
Ryder Cup 2023 was the most watched edition of the sport on Sky Sports ever, with 3.7 million viewers tuning into the UK pay-tv network...
The 2023 FIBA Men’s Basketball World Cup set a record for the most-attended World Cup game in a tournament’s history, breaking the previous record set...
The 2023 US Open Tennis Championships achieved remarkable attendance records, welcoming 957,287 fans and celebrating 50 years of equal prize money. The tournament's success in...
The FIFA Women’s World Cup 2023 in Australia and New Zealand proved to be a game-changer, breaking records and making significant strides for women's football....
Bayern Munich, Bundesliga champions who won the league 33 times, are estimated to generate the largest income of all the teams in the league. ‘The...
Following the news that Manchester United has collaborated with Qualcomm Technologies to display Snapdragon brand on the front of the club’s famous shirt from the...
As the curtain rises on the 2023-24 English Premier League season, the realm of front-of-shirt sponsorships takes center stage. Among the 18 active teams in...
Insurance has been a prominent spender across sponsorship industries in sports over the last few years but has been unable to match some of the...
The concept of sports washing is gaining prominence, particularly as Middle Eastern nations such as the UAE, Qatar, and Saudi Arabia have made their presence...
Sponsorship remains key in supporting the National Basketball Association (NBA) in maintaining its global status as the most popular professional basketball league in the world....
The importance of good attendance at tennis grand slams has grown ever more significant since the Covid-19 pandemic, which saw every major event experience a...
Sponsorship remains key in supporting the Union of European Football Associations (UEFA) in maintaining its global status of hosting the most prestigious club competitions in...
A total of 59 brands, which included many globally recognised brands from across the world, partnered with the National Hockey League (NHL) for the 2022/23...
Women's soccer and sport in general is on the rise, enjoying a wave of popularity that is resulting in even greater commercial/brand interest. For the...
Middle Eastern airlines are among the highest spenders when it comes to sports sponsorship, with Emirates Airline and Qatar Airways dominating deal values in 2023...
The global digital payments industry has seen meteoric growth in the last two decades, thanks to evolving technology and the rise of the Internet as...
Sponsorship plays a crucial role in supporting The National Association for Stock Car Auto Racing (NASCAR) due to the high costs involved in running the...
Geopolitics has always shaped the world of sport, with event hosting and participation in events often determined by socio-political situations within different countries. This is...
Following the news that Sir Jim Ratcliffe’s INEOS has entered the bidding race for Manchester United; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading...
Cryptocurrency’s inherent instability was always likely to be a negative factor in the industry’s future success in sports sponsorship. Price volatility has plagued cryptocurrency since...
Following the news that the Saudi Arabian Public Investment Fund (PIF) will buy professional wrestling company WWE; Conrad Wiacek, Head of Sport Analysis at GlobalData, a...
The rise in cryptocurrency deals throughout 2021 was alarming, with many sports teams and leagues jumping at the chance to secure lucrative deals with crypto...
Following today’s news (16th December) that TeamViewer and Manchester United have agreed a termination of the front of shirt deal; Conrad Wiacek, Head of Sport Analysis at...
Following the news that Rewe Group has moved to terminate its sponsorship deal with the German Football Association; Conrad Wiacek, Head of Sport Analysis at GlobalData,...
Following the news that the Glazer Family are exploring the sale of Manchester United; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and...
Heading into the opening weekend of the 2022 FIFA World Cup, the tournament is set to see 27 official brand sponsorship partners with prime marketing...
Following the news that Qatar is to ban all alcohol at the World Cup; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and...
Ahead of the start of the 2022 World Cup, to be hosted in Qatar; Jake Kemp, Sport Analyst at GlobalData, a leading data and analytics company,...
Heading into the opening weekend of the 2022 FIFA World Cup, all teams have confirmed their squads, numbers, and kits for the tournament. Of the...
The English Premier League remains the most commercially lucrative in world soccer, with its 20 active deals this season worth $411.68 million, says GlobalData. The leading...
Following the news that Binance is to acquire 100% of cryptocurrency platform FTX; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics...
The betting market’s influence on European soccer has grown year-on-year despite bans continuously being imposed across sporting leagues, with the 2022-2023 season seeing five new...
As a result of the COVID-19 pandemic, Esports has been surging in popularity with younger generations driving this trend, found GlobalData. The leading data and...
Following the news that Fenway Sports Group (FSG) has put Liverpool FC up for sale; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data...
Sponsorship deals for the 2022 Qatar World Cup amount to $1.1 billion Public urge all sponsors to pressure FIFA to remedy the cost to...
With the value of its media rights only weighing in at approximately $791 million, Ligue 1 continues to lag way behind its rivals, says GlobalData....
Following the news that the European Super League have appointed a new CEO to revive the format; Conrad Wiacek, Head of Sport Analysis at GlobalData, a...
Following the news that Wasps Holdings Ltd has entered administration; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his...
Following the news that the Saudi Arabia-backed Public Investment Fund (PIF) is looking to invest in Qatari-owned BeIN Sports; Conrad Wiacek, Head of Sport Analysis at...
Before Paris Saint-Germain (PSG)’s acquisition by the Qatar Sports Investments Group (QSI) in 2011, its success in domestic French soccer had been moderate. However, it...
Following the news that kit supplier Hummel will not allow its branding to be shown during the World Cup in Qatar; Conrad Wiacek, Head of Sport...
Following the news that UEFA is to set abandon its plans to expand the European Championships to 32 teams from 2028; Conrad Wiacek, Head of Sport...
Following the news that Comcast is considering purchasing the newly created Warner Bros. Discovery (WBD) to create a media giant; Conrad Wiacek, Head of Sport Analysis...
Kylian Mbappe’s global standing recently earned him a new personal sponsorship deal with Panini, the trading cards and memorabilia brand, to add to his earnings...
Following the news that Cazoo is closing its European operations at the cost of 750 jobs; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading...
Following the news that Turkish Airlines is the first airline to sponsor the UEFA Champions League after Crypto.com walked away from a deal; Conrad Wiacek, Head...
Recently, there has been a growing discussion and movement to limit the influence of gambling brands as the main sponsorship inventories for teams across the...
Following the news that Audi will join F1 as a team in 2026; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics...
Women’s sport has long been locked behind inaccessibility, with fewer broadcasting companies willing to spend significant money on media rights for women’s events than they...
Following the announcement by TeamViewer’s CEO that the company will not renew its sponsorship deal with Manchester United when it expires in 2026; Conrad Wiacek, Head...
With the ecommerce market expected to reach $20.7 trillion by 2025, major sportswear companies such as Nike, Adidas, Amazon, Alibaba, New Balance, Puma, NBA, NFL...
Following England’s triumph at the UEFA European Championships 2022;Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “Many...
WNBA teams are readily taking up the opportunity to feature partner logos on their jerseys since rules were relaxed, says GlobalData. The leading data and...
Following the news that the UK Government will ask Premier League clubs to voluntarily cease partnerships with gambling and betting brands; Conrad Wiacek, Head of Sport...
The European Championship is returning with a huge appetite in 2022 and UEFA is banking on this enthusiasm to increase the popularity of women’s soccer,...
Following the news that Amazon Prime will be showing Champions League games from 2024;Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and...
Following the news that PIF-backed Noon has become Newcastle United’s shirt sleeve partner; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics...
Following the news that Britvic owned Robinson’s partnership with Wimbledon has ended; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company,...
Following the news that Major League Soccer (MLS) has signed a 10-year global media rights deal with Apple TV;Conrad Wiacek, Head of Sport Analysis at...
The nature of sports broadcasting has been evolving for many years, with a growing trend of streaming platforms acquiring key media rights, while some organizations...
Following a 12% decline in Major League Baseball (MLB) TV viewership between 2019 and 2021, GlobalData notes that the sport is struggling to appeal to...
Following the news that the Denver Broncos NFL franchise is to be sold for $4.6 billion; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading...
There has been debates since long over doping and match-fixing, two of the biggest threats for the integrity of sports. The British Coventry University’s International Centre for...
Following today’s news (Thursday 12th May) that WhaleFin, a digital asset platform owned by Singapore-based Amber Group, has signed a new $20 million-a-year shirt deal...
Following the news that Electronic Arts will discontinue making FIFA-branded football games in 2023 when the series will continue under the brand name EA Sports...
Following today’s news (Monday May 9) that the Todd Boehly led consortium will take over Chelsea FC; Conrad Wiacek, Head of Sport Analysis at GlobalData, a...
Following today’s news (31st March) that Las Vegas will host an F1 race for the next decade; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading...
F1 has been at the forefront of sports documentary series being streamed for fans. The Drive to Survive series on Netflix has been a huge...
Following today’s news (March 24) that Russia is likely to submit a bid to host soccer’s UEFA European Championship in either 2028 or 2032; Conrad Wiacek,...
Crypto.com has been a leading name in the cryptocurrency market and already boasts an active sports sponsorship portfolio of 17 partnerships, which GlobalData estimates has...
Sponsorship remains key for the financial security of Formula 1 teams this year as 60% of the teams competing boast an official title partner, says...
Following the news that Spotify and Barcelona have signed a reported four-year $307.2 million deal for naming rights to Camp Nou stadium; Jake Kemp, Sport Analyst...
Following today’s news (10 March) that Roman Abramovich has been sanctioned by the UK government; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data...
Following the news that Apple has signed an exclusive deal to show Major League Baseball on Friday nights; Conrad Wiacek, Head of Sport Analysis at GlobalData, a...
Following the news that F1 has removed Sochi from its racing calendar and Haas has terminated its title sponsorship with Uralkali; Jake Kemp, Sport Analyst at...
Following the news that Chelsea FC owner Roman Abramovich has put the club up for sale; Patrick Kinch, Sport Analyst at GlobalData, a leading data and...
Following the news that the IOC has recommended banning all Russian and Belarusian athletes and teams following the invasion of Ukraine, Conrad Wiacek, Head of Sport Analysis...
Following the news that Russia has invaded breakaway territories in Ukraine; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers...
Following the news that Russia has invaded breakaway territotires in the Ukraine, Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company,...
Following the news that the English Premier League’s (EPL) international media rights are set to be worth more than the domestic rights for the first...
Following the news that the blockchain platform Tezos will be Manchester United’s new training kit partner, Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading...
Following the news that BT Sport and Discovery have entered a period of exclusivity regarding a joint venture, Conrad Wiacek, Head of Sport Analysis at GlobalData,...
Nearly half of clubs in the Premier League, Serie A, La Liga, Bundesliga and Ligue 1 hold crypto partnerships Clubs in these leagues have...
Following the news that the social media engagement platform IQONIQ, which had several partnerships with leading European soccer clubs, is in liquidation; Patrick Kinch, Sport Analyst...
PUMA is often the sportswear brand which sits behind adidas and Nike in the soccer kit supplier market, across the majority of leading leagues and...
Following the news that Sky Sports is closing in on a renewed broadcast deal with the England and Wales Cricket Board (ECB); Patrick Kinch, Sport Analyst...
Following the news that Discovery+ and Eurosport have secured the Ultimate Fighting Championship broadcast rights in the Netherlands and Spain; Patrick Kinch, Sport Analyst at GlobalData,...
Following the news that Australia has cancelled Novak Djokovic’s visa on his arrival in Melbourne; Patrick Kinch, Sport Analyst at GlobalData, a leading analytics and data...
Following the news that former Premier League title sponsor Barclays will renew its partnership with England’s top women’s soccer competition; Patrick Kinch, Sport Analyst at GlobalData,...
Following today’s news (Wednesday December 15) that Philip Morris International has ended its sponsorship deal with the Ferrari F1 team; Conrad Wiacek, Head of Sport Analysis...
Following the news that Real Madrid’s loan agreements for the redevelopment of its Santiago Bernabeu stadium have now reached $900 million, with the majority of...
When it comes to National Football League (NFL) team sponsorships, brands are more concerned with where a team is located rather than who the team...
Out of the 4.7 billion internet users worldwide, a whopping 90% (4.2 billion) are active on social media, says GlobalData. The leading data and analytics...
Allianz spends nearly double in sports sponsorship of its nearest competitor, Geico, with a $54 million spend this year Allianz hold highest deal volume,...
Following today’s news (Wednesday 8th December) that Mercedes-Benz F1 have terminated their partnership with Kingspan; Conrad Wiacek, Head of Sport Analysis at GloblaData, a leading data...
424 insurers currently partnering with rights holders, with active contracts worth $5.17 billion over their duration. Majority of insurance firm spend targets the soccer...
Following the news that the men’s T20 World Cup reached a 167 million cumulative audience over four weeks, with India accumulating 112 billion minutes of...
Cryptocurrency sport sponsorships saw a whopping total deals value of $605 million in 2021, compared to just $16.86 million in 2020, according to GlobalData, a...
Major League Baseball (MLB)* missed out on an estimated 28.23 million live fans in 2021 due to restricted seating, according to GlobalData, which notes this...
Following the news that Essex County Cricket Club sponsor Seetec has terminated its partnership with the club due to accusations of racism; Patrick Kinch, Sport Analyst...
Following today’s news (Wednesday, November 17) that Crypto.com has taken on the title sponsorship of the iconic Staples Center in Los Angeles; Conrad Wiacek, Head of...
Clubs competing in Europe’s *‘big five’ soccer leagues will collectively earn almost $1.2 billion in the 2021-22 season from having partners’ logos on the front...
Clubs competing in the top 15 European soccer leagues, according to UEFA’s Country Coefficient, will collectively earn $1.37 billion through their front of shirt deals...
Following the news that David Blitzer is part of an investment group that is close to acquiring recently established MLS Real Salt Lake; Patrick Kinch, Sport...
The impact of climate change on sport is undeniable, with events being canceled or postponed due to extreme weather patterns. In light of COP26, and...
Following the news that several sponsors are to null their contracts with Yorkshire County Cricket Club (CCC) following the fallout from the Azeem Rafiq racism...
Germany’s premier domestic soccer competition has witnessed the ‘club sponsorship’ revenues fall by 9.4% in 2021/22 as the domestic media rights revenue has stagnated, down...
Following the news that David Beckham has signed a $150m deal to become an ambassador for the Qatar 2022 World Cup; Conrad Wiacek, Head of Sport...
Following today’s news (Friday 8th October) that the Saudi backed takeover of Newcastle United has been completed; Conrad Wiacek, Head of Sport Analysis at GloblalData, a...
Clubs in LaLiga have been forced to find new sponsorship revenue streams this season following Spain’s ban on betting brand partnerships. Leading data and analytics...
With clubs paying back deferred tax repayments and increasing wage costs, Derby County has fallen into administration after reportedly several years of financial mismanagement from...
Following today’s news (Monday 4 October) that the Ashes tour may not go ahead this Christmas; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading...
Caesars’ jersey partnership with National Hockey League (NHL) side Washington Capitals further adds to an industry that has been growing in North America since the...
The English Premier League has, yet again, been identified as the biggest financial market for league-wide kit supplier deals, according to GlobalData. The leading data...
Of the $1.5bn in sponsorship revenue Premier League clubs are estimated to earn throughout the 2021/22 season, a 6.9% increase on the 2020/21 season, 81%...
Following the COVID-19 pandemic, the world’s richest soccer league is attempting to return to record revenue levels once again. With the media rights market plateauing,...
Following the news that the UK Government is set to impose a blanket ban on betting shirt sponsorships as part of its review of the...
Following today’s news (Friday 10 September) that Emma Raducanu has become the first British woman to reach the tennis Grand Slam final; Conrad Wiacek, Head of...
Following today’s news (Thursday 9 September) that Rakuten has cancelled its agreement with FC Barcelona one year early; Conrad Wiacek, Head of Sport Analysis at GloblaData,...
With The Hundred delighting broadcasters with its back-to-back fixtures and shortened match length, the ECB enjoyed breaking numerous broadcast and attendance records in men’s and...
Premier League clubs will generate in excess of $1.4bn from club partners and sponsors, according to GlobalData. The leading data and analytics company notes that...
Toyota’s withdrawal of Olympic-related advertising highlighted the commercial challenges facing the IOC and its lead sponsors, as crowd restrictions and low sentiment for the Games...
The European football industry was estimated to earn $497.82m in revenue from betting sponsorships during the 2020/21 season, which was 78% of the betting industry’s...
Following the recent announcement that Tokyo has banned all spectators from attending the Olympic Games, due to Japan declaring a state of emergency in the...
Combined annual value of FIFA’s Chinese partnerships in 2022 to be US$106m Euro 2020 awash with Chinese partnerships worth US$398m Chinese firms have emerged as...
49 new sponsorship contracts have been agreed by crypto brands and sports industry rights holders in 2021, with these deals estimated to be worth...
Coca Cola’s partnerships in the EMEA region account for $132m of non-alcoholic drinks sector spend in the territory The soft drink giant sees 145...
The non-alcoholic drinks sector is worth $479m in 2021 in the EMEA region, with $367m directed towards the European sports market. The Middle East...
Following today’s news (Wednesday 16 June) that Coca-Cola saw a $4.2bn dip in share price following Cristiano Ronaldo removing two of its bottles during a...
A whopping 91% of all venues used in the NFL are subject to a title naming partnership. Coupled with the fact that the league boasts...
The four-year Olympic cycle generates significant revenue for the International Olympic Committee (IOC) and the 28-member International Federations, with sponsors and broadcasters committing billions in...
Following today’s news (17 May) that AT&T and Discovery are to merge, Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics...
Following the news that The Hut Group is ending its sponsorship of Manchester United’s training kit before it has even begun; Conrad Wiacek, Head of Sport...
UEFA’s new Champions League format, set to come into effect from the 2024-2025 season, will likely represent a significant increase in broadcasting revenues for UEFA...
Following the news that BT is in talks to sell its BT Sport arm, Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data...
With a number of Grand Prix for the 2021 season having already announced plans to forgo attendances, the cost of an entire season without fans...
Following today’s news (Wednesday 21 April) that the proposed European Super League will likely not go ahead; Conrad Wiacek, Head of Sport Analysis at GlobalData, a...
Following today’s news (Monday 19 April) that 12 European soccer clubs plan to form a breakaway Super League; Conrad Wiacek, Head of Sport Analysis at GlobalData,...
With the Formula 1 season being extended to a 23-race season in 2021, the sport is visiting more locations than ever before and in a...
Following today’s news that the NFL has signed a US$100bn 11-year media rights deal in the US; Conrad Wiacek, Head of Sport Analysis at GloblaData, a...
Airline sector sponsorship deals with the sports industry that are expiring in 2021 are currently worth $313.85m The COVID-19 pandemic is forcing industry wide...
The delayed UEFA European Championship is an example of the East’s growing presence in the post-COVID-19 global sponsorship market, says GlobalData, a leading data and...
While the sports industry is optimistically predicting a bounce back as COVID-19-related restrictions ease, the hardship currently being felt by the sports industry is going...
New Balance has struck a new kit supply deal with Italian soccer club AS Roma, utilising a pay-for-performance kit supply model in securing the contract....
While there has been an increase in the commercial profile of several women’s sport properties and competitions, the sports industry is beginning to see an upward trend in the rate of athlete brand partnerships from multiple sport sectors, with a...
Tennis legend Serena Williams stands as the most commercially valued athlete across women’s sport with her 18 partnerships standing at an estimated $32.2m for 2021. Grand slam rival Naomi Osaka comes in second at $27.1m, according to GlobalData, a leading data and analytics company. Patrick Kinch, Sport Analyst at GlobalData,...
Just two and a half years after the Professional and Amateur Sports Protection Act (PASPA) was deemed inconsistent with the US constitution, sponsorship investments worth...
Following the news that BeIN Sports and Canal+ have refused to take part in the new tender process for the rights to Ligue 1; Conrad Wiacek,...
There is growing viability for brands within women’s sport sponsorship owing to the growing popularity and viewing of its product, with the WNBA and Australia’s Women’s cricket team, the Southern...
The latest analysis of the commercial landscape of women’s sport shows that the emergence of unique partnerships for athletes, properties and competitions, specifically engaging in women’s sport highlights its growing commercial value, says GlobalData, a leading data and analytics company. Patrick Kinch, Sport Analyst at GlobalData, comments:...
The latest deep dive into the commercial landscape of esports finds that non-endemic brands are finally starting to dominate the sector, accounting for $584m of...
Italian soccer giants, Juventus, who have won the last nine consecutive Serie A championships, generate an estimated $159.6m in sponsorship revenue, according to GlobalData, a leading data and analytics company. This accounts for 29.5% of the total revenue generated through sponsorship agreements in Serie A, demonstrating the enduring dominance of the...
Global sportswear giants Nike and adidas currently maintain a massive 45% of the kit supply market in Spain’s domestic soccer competition La Liga, with nine active deals in the 2020/21 season, demonstrating the dominance these two brands have over the Spanish...
The latest deep dive into the commercial landscape of La Liga finds that the clothing & accessories sector, which is worth an estimated $360.90m for the 2020/21 season, stands as the most lucrative source of sponsorship revenue for La Liga clubs, while the...
Sports and fitness brands such as Adidas and Nike initially responded to COVID-19 by reducing hiring across geographies. These firms acted quickly to the situation, reducing hiring activity by 40% and 47%, respectively, in March. However, leading data and analytics company GlobalData...
Non-endemic jersey sponsorships were responsible for 51% of all 76 recorded at the championships, up from 37% in 2019 Non-endemic brands from 14 different sectors had their logo on show on team jerseys at the event Brands from the sportswear, automotive...
Following the news that the Premier League is providing a £250m support package to the English Football League (EFL); Conrad Wiacek, Head of Sports Analysis for GlobalData, a leading data and analytics company, offers his view: “While the £250m support package is welcome, more financial support would be highly beneficial. With Premier League teams generating over £1.46bn in revenue from sponsorship...
The deflationary impact of COVID-19 on sports rights is posing a significant threat to the value of the Premier League’s media rights, ahead of its selling process for the next three-year cycle of TV rights due to run from 2022–25, with an overall drop in value a real possibility, according to GlobalData, a leading data and analytics company. According to GlobalData’s...
The ‘Big Six’* have created a division in the Premier League, as they dominate 81% of sponsorship revenue. This highlights the growing commercial gap in the Premier League, which will likely see the rest...
An analysis of Premier League sponsorship deals shows that the two biggest spending sectors in terms of shirt sponsorship - airlines and automotive manufacturers with deals estimated to...
With Spain outlawing sponsorship agreements between sports teams and betting brands by passing the Royal Decree on Advertising, this will lead to the early termination...
An analysis of Ligue 1’s existing kit supplier deals shows that current spending from kit supplier brands for 2020/21 stands at $155.70m. Paris Saint-Germain’s (PSG) deal with Nike, estimated to be worth $95.20m, is...
Europe’s ten leading soccer clubs will collectively generate nearly $1bn in revenue from kit supply agreements for the 2020-21 season, as new agreements all signed in the past five years have widened the commercial gap between themselves and the rest of Europe’s clubs, says GlobalData, a leading data and analytics company. The company’s...
Nike and Adidas are dominating the kit supplier market in European football, according to leading data and analytics company GlobalData, spending over $1bn across 15 top football leagues. GlobalData’s Sport Intelligence Center notes that the market across...
While the ‘big five’ European soccer leagues lead the way, in terms of the value of their front-of-shirt sponsorship deals, it is the English Premier League that generates the most revenue. Clubs in the league receive 47% more from partners than the next highest revenue generating league, Germany’s Bundesliga, says GlobalData, a...
From across its 18 major shirt sponsorships across the 15 biggest European soccer leagues, this season the travel sector is set to be responsible for...
