About this Webinar
“Ultra-processed food” has been a disruptive topic in the FMCG industry for recent years due to its negative health impacts. Meanwhile, consumers are becoming more and more health-attentive after the COVID-19 pandemic. Food-swapping behavior is primarily driven by a desire to improve health, and consumers are voluntarily imposing restrictions on their diet for better health. This can be leveraged in product innovations. This webinar explores the negative connotations surrounding ultra-processed food and how manufacturers can address these issues through healthier food swap strategies.
Speakers
Hannah Cleland
Ramsey Baghdadi
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