We draw on a comprehensive range of sources to ensure we create the high quality, robust data our clients trust us to deliver. We provide it to industry-leading standards of granularity and depth.
We generate unique data through our:
- Industry communities. Built up over 40 years, our panels now involve around 500,000 participants
- Key Opinion Leader panels. These valuable contacts now number around 25,000
- Consumer panels and bespoke consumer research in markets around the world
- In-country sources. With 17 offices and researchers in 80 countries we cover every region.
Exhaustive desk research
Our primary data is supported with exhaustive desk research which includes:
- Social media monitoring with our proprietary Attentio™ tool
- Price tracking with [Price.IO™]
- Competitor intelligence from our database of 100,000 company profiles
- M&A activity monitoring by industry, sector and geography using DealTracker™.
All our data is constantly challenged and cross-checked: it is also updated through an ongoing process of verification and finalization.