We draw on a comprehensive range of sources to ensure we create the high quality, robust data our clients trust us to deliver. We provide it to industry-leading standards of granularity and depth.

Unique research

We generate unique data through our:

  • Industry communities. Built up over 40 years, our panels now involve around 500,000 participants
  • Key Opinion Leader panels. These valuable contacts now number around 25,000
  • Consumer panels and bespoke consumer research in markets around the world
  • In-country sources. With 17 offices and researchers in 80 countries we cover every region.

Exhaustive desk research

Our primary data is supported with exhaustive desk research which includes:

  • Social media monitoring with our proprietary Attentio™ tool
  • Price tracking with [Price.IO™]
  • Competitor intelligence from our database of 100,000 company profiles
  • M&A activity monitoring by industry, sector and geography using DealTracker™.

All our data is constantly challenged and cross-checked: it is also updated through an ongoing process of verification and finalization.